Cerve and glass: talking about know-how is reductive when centuries of history tell the link between a company and its material.
The Bormioli family has been operating in the sector for more than a thousand years: the first official documentation of glass activity dates back to 1364.
Cerve, whose name derives from the crasis of the words CERamica and VEtro, was born in 1953 in Parma, one of the protagonists of the economic/industrial development of those years.
It specializes in the glass industry and quickly integrates with the production system of large glass factories
Pier Luigi Bormioli brings to Italy from the United States the first semiautomatic machine for glass decoration, the Solar.
The production of the historic Nutella decorated glasses begins
The factory in via Paradigna in Parma opens
Inizia la produzione dello storico vasetto bianco e blu di Amarena Fabbri® black cherries begins
Cerve is awarded with the silver medal of the city of Paris
The tableware factory in San Polo opens
Tecno 5 is born, a company of the Group for the production of machines for glass decoration
Inauguration of the Altare plant, home of the Bormioli family and their glass art
First bottle of Chanel® Coco Mademoiselle perfume, icon of luxury packaging, decorated in Cerve
Vedole 1 plant opens
Vedole 2 plant opens
Acquisition of the Austrian glass factory Technoglas
Acquisition of Vidivi Vetri delle Venezie
Who has been running the company since 1989, says:
“In the 1950s the United States, those of colour TVs and refrigerators in every family, were an industrial reference, against which Italy recorded an important development gap. Among the Italian entrepreneurs who took ideas and visions from American industry were my grandfather Rocco and my father Pier Luigi who entered into technical and commercial agreements with the US multinational Wheaton. They imported machines, annealing lehrs and know-how in glass decoration technologies from New Jersey and created Cerve, initially as a division of the Bormioli Group for decoration “.
Cerve began to successfully enter the market with its own brands and decorations in the 1980s, it is divided into two divisions: one for decorations for third parties, the other for the decoration and commercialization of glass items for the kitchen and home. In those years a policy of strong expansion began with new plants, technologically advanced production lines, investments in research and development: enters the new millennium as a world leader in mechanics applied to glass decoration and still continues its pioneering role in the sector.